AC1 Construction Ltd is a dynamic construction company based in Harrow. With a turnover of over £5 million, they gained a reputation throughout North West London and across the UK as a progressive and innovative market leader. Aside from construction projects, they also specialise in facilitating training and qualification courses for industry professionals.
“Before the CRM solution, our in-house records were quite chaotic, affecting overall customer relationships and bottom line” – Adrian M. – CEO AC1 Construction
Harrow, London, GB
Custom CRM Solution
UI/UX Design Web Development
3 – 5
Key Project Features
Searchable customer register
We created individual customer profiles containing contact information, purchase history, and other relevant details. Based on the data, this feature allows users to quickly search for customers based on multiple criteria such as name, location, or course completion status.
The CRM solution provides real-time financial insights, including sales data, payments, and customer trends, to help the company make informed business decisions.
Schedule and status
management system for courses
We made management simple for training and qualification courses with a focus on scheduling, enrolment and course completion.
SMS manager integration
This feature integrates the CRM platform with an SMS manager, allowing the company to send automated text messages to customers to keep them informed of important updates and changes.
Upon approach, the company lacked a clear, centralised solution for all internal company processes. They would keep records in multiple documents and third-party storage solutions, which would often lead to missed payments and poorly managed customer relationships, all this impacting the bottom line.
How did we help
We engineered and implemented a customer relationship management solution designed to centralise and simplify their complex sales process. Through the platform, AC1 accelerated its growth and overall productivity levels.
Before we wrote a single line of code, we had individual meetings with key company personnel to understand their individual challenges and work requirements upon which we should build. After documenting all the acquired data, we defined the functionality requirements upon which we built the initial wireframes.
Our main challenge:
Analysis and understanding of internal company process
The biggest challenge throughout this process was understanding the internal company processes we had to build around.
Our team spent many hours on individual interviews with AC1 Construction employees to determine the project requirements. Most employees understood their own attributions, but the company processes were very brief and, therefore, hard to build upon.
The most challenging part was piecing together all the pieces of the puzzle to get a clear perspective that we could build upon.
The created platform provides a clear and centralised solution to manage customer relationships and internal processes, enabling the company to streamline its operations and improve its overall customer experience. Through it, AC1 Construction has transformed its customer relationship management process and improved its bottom line.
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